Social networking

I was struck by the clarity of thought and purpose expressed in the podcast posted recently by Alex Samuel on her Social Signal blog. Mapping organisational structure onto web innovation is broadly something I explored in my "buzz director" post.

Bertie Bosrédon is Head of New Media at UK charity Breast Cancer Care. Bertie could be the nearest thing to a buzz director I've (so far).

I've posted an interview with Bertie here.